TWITTER STRIPES BRANDING

The Twitter Stripes BRG, has willingness to serve and that is what connects us to our countries, to our work and to each other. The service member community–active duty, veterans, spouses, kids and friends are putting other people before themselves in support of the greatest good. There are still places globally where people aren’t free to use their voices. At Twitter, we serve the public conversation by providing people a platform to speak and exchange their ideas.

MISSION

Apply new Twitter brand look and feel to last year’s #TogetherInService assets (refresh) Looking for potential new designs that play off our existing logo.

IDEA

We want our audience to know that they are still a part of something greater even if they are no longer actively serving. They will always be a part of a community, regardless of where they are in the world and that community is there for them when times are tough, like our current environment.

Important to note we are not celebrating war, colonialism, western aggression. Understanding different countries may feel a certain way about the Military, especially militaries of the US and UK, we want to highlight the individual and their story.

CREATIVE

We explored a variation that still conveys the military stripes concept, using both color and overlapping shapes to allude to the global interconnectedness of military service people around the world.